Strategy in conditions of uncertainty, complexity and change has a very different look to it. On the one hand, strategy must lay out the vision and incentives that determine the evolutionary direction in the enterprise – a complex adaptive system. On the other hand, it must allow for constant learning and updating of models and plans. It’s about experimenting and testing hypotheses. It’s about deliberately collecting actionable information – not once a year, but continuously. And it’s about having the humility to step back and learn, rather than rashly charging forth with a plan based on untested assumptions and hubris.
War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age by Mark Schwartz
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