QUOTE 6: Scarcity
What makes a resource truly strategic – what gives it the capacity to be the basis for a sustained competitive advantage – is not ubiquity but scarcity. Nicholas Carr
QUOTE 5: Learning versus Testing
Learning happens in the minds and souls, not in the databases of multiple-choice tests. Ken Robinson
QUOTE 4: Customer feedback
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Clayton M Christensen