QUOTE 4: Customer feedback
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Clayton M Christensen
QUOTE 3: Faith
To trust God in the light is nothing, but to trust him in the dark, that is faith. Charles Spurgeon
QUOTE 2: Purpose
A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance. – Gary Hamel