What makes a resource truly strategic – what gives it the capacity to be the basis for a sustained competitive advantage – is not ubiquity but scarcity.
Nicholas Carr
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QUOTE 13: Change and uncertainty
Strategy in conditions of uncertainty, complexity and change has a very different look to it. On the one hand, strategy must lay out the vision and incentives that determine the evolutionary direction in the enterprise – a complex adaptive system. On the other hand, it must allow for constant learning and updating of models and…