Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton M Christensen
Similar Posts
QUOTE 10: Collaborative support
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. Peter Drucker
QUOTE 13: Change and uncertainty
Strategy in conditions of uncertainty, complexity and change has a very different look to it. On the one hand, strategy must lay out the vision and incentives that determine the evolutionary direction in the enterprise – a complex adaptive system. On the other hand, it must allow for constant learning and updating of models and…
Quote 15: Cloud Strategy
A cloud platform isn’t an additional element that you add to your IT portfolio. It resembles full-on IT outsourcing more than IT procurement. Cloud Strategy – A Decisions-Based Approach to Successful Cloud Migration by Gregor Hohpe
QUOTE 6: Scarcity
What makes a resource truly strategic – what gives it the capacity to be the basis for a sustained competitive advantage – is not ubiquity but scarcity. Nicholas Carr