Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton M Christensen
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QUOTE 7: Purpose and Potential
You enter the forestat the darkest point,where there is no path.Where there is a way or path,it is someone else’s path.You are not on your own path.If you follow someone else’s way,you are not going to realizeyour potential. Joseph Campbell
QUOTE 5: Learning versus Testing
Learning happens in the minds and souls, not in the databases of multiple-choice tests. Ken Robinson
QUOTE 13: Change and uncertainty
Strategy in conditions of uncertainty, complexity and change has a very different look to it. On the one hand, strategy must lay out the vision and incentives that determine the evolutionary direction in the enterprise – a complex adaptive system. On the other hand, it must allow for constant learning and updating of models and…