Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton M Christensen
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QUOTE 7: Purpose and Potential
You enter the forestat the darkest point,where there is no path.Where there is a way or path,it is someone else’s path.You are not on your own path.If you follow someone else’s way,you are not going to realizeyour potential. Joseph Campbell
Quote 14: The General Theory of Employment, Interest and Money
The ideas of economists and political philosophers, both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else. Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually the slaves of some defunct economist. Madmen in…
QUOTE 5: Learning versus Testing
Learning happens in the minds and souls, not in the databases of multiple-choice tests. Ken Robinson
