Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton M Christensen
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QUOTE 13: Change and uncertainty
Strategy in conditions of uncertainty, complexity and change has a very different look to it. On the one hand, strategy must lay out the vision and incentives that determine the evolutionary direction in the enterprise – a complex adaptive system. On the other hand, it must allow for constant learning and updating of models and…
Quote 14: The General Theory of Employment, Interest and Money
The ideas of economists and political philosophers, both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else. Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually the slaves of some defunct economist. Madmen in…
QUOTE 7: Purpose and Potential
You enter the forestat the darkest point,where there is no path.Where there is a way or path,it is someone else’s path.You are not on your own path.If you follow someone else’s way,you are not going to realizeyour potential. Joseph Campbell
